Is Meghan Markle and Prince Harry’s Brand Tanking? How the Couple’s Confusing Messaging is Weakening Their Post-Megxit Life

Prince Harry and Meghan Markle made international headlines nearly two years ago when they announced their decision to step away from the British monarchy, an event now referred to as Megxit. After making the bombastic declaration, the couple escaped to North America and eventually settled in Montecito, California, where they announced huge deals with Netflix and Spotify and the creation of their new nonprofit, Archewell.

For all intents and purposes, it appeared like the couple were set to take over Hollywood and the rest of the world. 

But that wasn’t the case. 

Two years on and it’s clear that Harry and Meghan are seemingly struggling to find their footing, as they jump from one cause to another in a desperate search for relevance and influence while paying millions per year in positive PR that is failing to keep their brand afloat.

The couple, in order to try and drum up some positive publicity to talk about their alleged charitable eagerness, likely paid Time Magazine to appear on the cover as one of the most influential couples in the world.

The cover image was widely mocked for Prince Harry’s positioning behind Meghan, looking as if he is her hairdresser and irrelevant to the situation, though he remains the sole reason the former actress has the international stage that she does.

But that title of one of the most influential couples in the world given to them by Time did not translate into actual influence.

Prince Harry and Meghan both failed to make YouGov’s list as one of the 20 most admired men or women in the world after surveying 42,000 people in 38 countries.

The top three women were Michelle Obama, Angelina Jolie and Her Majesty the Queen.

Meghan’s former friend/acquaintance Priyanka Chopra currently sits at 10th place on the list, which no doubt stings for the former c-list actress who’s desperation was evident during her recent appearance on the Ellen DeGeneres Show. 

By the nature of the huge publicity footprint that Harry and Meghan have, based on the fact that every little bit of information about them can make headlines in the U.S. and the U.K., they should have been on that list.

But what if at the end of the day the publicity team that Harry and Meghan keep in business every day by providing endless stories about the mundane aspects of their lives is all for show and they really are irrelevant to most people?

For a couple who seemingly wanted to take over the world, that’s a problem, and they haven’t helped themselves much either.

Every month or so, Harry and Meghan jump on another social issue and seemingly work to add a little bit of their “charm” to it.

When the couple moved to Los Angeles early on in the pandemic, the couple delivered food to people as part of Project Angel Food. But the public has heard nothing about this initiative again and it appears like they only delivered food for a day or two. 

The couple then jumped onto the Black Lives Matter train, talking about race and other issues after the death of George Floyd.

They then spoke with a group of teenagers who host a podcast, sharing about how Meghan Markle was the target of more internet bullying than anyone ever in the history of time and how hard it was for Meghan to breast feed while on tour in South Africa.

It remains unclear if that’s a common issue that most teenagers face.

Meghan then shared her and Harry’s heartbreak over their miscarriage.

One of the next bandwagons was pushing the COVID-19 vaccine on the public.

Then it was Afghanistan, with the couple commenting on the deteriorating situation in their usual word salad.

Climate change also pops up there from time to time.

It’s never ending, but there’s never anything of substance. So, while Harry and Meghan may speak into a variety of issues, their voice diminishes almost every time as people increasingly question the sincerity of their efforts.

Real humanitarians, like Angelina Jolie, stick generally to one area where they can advocate strongly. For Jolie it’s refugees, and that’s off the top of my head.

It’s been two years since Megxit, and I have absolutely no idea what Prince Harry and Meghan Markle stand for, except making as much money and getting as much publicity as humanly possible. 

It doesn’t appear like there is much of a plan beyond that. 

They managed to secure multimillion-dollar deals with Netflix and Spotify, but they’ve only produced one 25-minute podcast and have been seen filming their reality television series. Other than that, these businesses have little to show for signing up on the Sussex train.

Megxit was a grand declaration that Harry and Meghan were going to do things their way, but as it turns out they don’t know which way to go.

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