Since leaving the royal family, Meghan Markle has seemingly been heavily interested in reviving her blog “The Tig.” If she does, it’s the attempt of a desperate woman, trying to regain some of the traction and influence she believed she had before. Unfortunately for Meghan, “The Tig” was uninteresting, vapid, self-indulgent and just pain dull.

When Meghan Markle first came onto the scene as Prince Harry’s new girlfriend, the world quickly discovered that she had a blog called “The Tig.”

As Meghan described it, the page as “a hub for the discerning palate – those with a hunger for food, travel, fashion & beauty. I wanted to create a space to share all of these loves, to invite friends to share theirs as well, and to be the breeding ground for ideas & excitement – – for an inspired lifestyle.

“This is The Tig, and this is just the beginning. xx MM”

It’s clear that Meghan was trying to create a website and movement that could rival Gwyneth Paltrow’s Goop, the luxury and pseudo science movement that highlights expensive beauty and anti-aging products, in addition to a candle that smells like Paltrow’s vagina.

But the former actress turned royal isn’t as interesting or groundbreaking as she thinks she is. While Goop is rather interesting, due to the juxtaposition of the use of the term goop vs. the ridiculously expensive luxury items that it sells, “The Tig” is not. The name more reminds people of the Winnie the Pooh character Tigger.

In the now defunct About page on her website, that’s been preserved by a fan, Meghan explains the rather bizarre inspiration for the name.

Again, from “The Tig’s” internet archives, “Several years ago I had a sip of wine called Tignanello (pronounced ‘teen-ya-nello’). But let’s be real – in the states most people said (sic) ‘tig-na-nello’…or just plain old ‘Tig.’ The itlaliano (sic) of it all get a little tricky, so the bartender kept it simple; it was a glass of ‘Tig.’ So there I am, with very minimal wine knowledge and I take a sip of this wine. It wasn’t just red or white – suddenly I understood what people meant by the body, legs, structure of wine. It was an ah-ha moment at its finest. For me, it became a “Tig” moment – a moment of getting it.

“From that point on, any new awareness, any new discovery or ‘ohhhh, I get it!’moment was a “Tig” moment. At New York Fashion Week understanding that clothes aren’t just pieces of fabric, but that they can be art. So Tig. Traveling off the beaten track and had diving for sea urchin in Jamaica – understanding that travel is adventure and discovery, culture and surprise. A Tig moment, indeed. And the same could be said for my love of cooking & dining, for cultivating friendships that inspire you, for the idea of ‘beauty’ and what that means to us. An understanding that comes with living your life to the fullest so that it bursts at the seams. An unbridled joy. An insatiable curiosity. That’s what Tig means to me.”

Well, it works that way for Meghan but probably few others, except for her rabid fans.

“The Tig” is a bad name and bad branding. It doesn’t excite or intrigue anyone. It’s vague and head-scratching.  

For Meghan, however, this was her crowning achievement and something that has come up plenty of times since Megxit. She’s also working to trademark the name and is likely to make the website live again.

If she relaunches “The Tig,” it will do okay and get the curiosity visit but not much else. Despite her supposed lofty goals, the website/brand wasn’t nearly as deep, influential or fascinating as Meghan believed.

It’s just a middling blog, and she really fails to offer much of interest, especially when it comes to “interviewing” prominent people. She calls them “influencers.”

One is Princess Alia al-Senussi. The former actress gives Princess Alia a rather glowing introduction, including exclaiming that “so yeah, she’s cool” when explaining her family history and “so yeah, she’s smart” after sharing that Princess Alia is working on her Ph.D. In Middle Eastern Politics, which is rather impressive.

Meghan also shares her recollections of watching “Princess Kate” get married, and that she “had a bit of a ‘pinch-myself-I’m-emailing-with-a-princess’ moment.” (Do you wonder if she pinches herself everyday to congratulate herself that she’s now a princess too?)

But when it comes to asking this incredibly accomplished woman questions, Meghan sticks with the rather banal and boring questions she asks everyone: “My nickname is,” “The first thing you do when you wake up,” “I can’t live without,” “I can’t live without,” “If I had one week to escape,” “If I had $10 in my pocket,” and “Everything tastes better with…”

It’s riveting stuff, really. And, as she explains, she just sent these dull questions over email. There’s no depth to them, despite reaching out to someone with an incredibly interesting story who could be someone of real interested to her audience. It would have been much more interesting for Meghan to conduct an interview and have these as her rapid fire questions at the end as a wrap up. She literally does the laziest thing she can. Why even do this “interview” it if she’s not going to ask them anything of interest?

Having personally interviewed over 100 people, including a former U.S. Vice President and other high-profile individuals, I can attest that most of these people would have given 20 minutes out of their day to talk with Meghan.

This is why “The Tig” Part II won’t be a great success. Over the years, it’s become clear that Meghan thinks she has more depth and intellect than she really does, in reality she’s vain, vapid, unoriginal and rather boring.